THE WHAT? Boots has been named as the primary official ‘really feel good’ accomplice and unique magnificence accomplice of ITV hit present Love Island.
THE DETAILS As a part of the partnership, the UK-based pharmacy chain will inventory the villa with magnificence, skincare, solar cream and male grooming merchandise.
The WBA-owned retailer will launch a 360-creative integration known as ‘Discover the one(s)’ to encourage Love Island’s core viewers to have their ‘head turned’ by merchandise featured on the present. Viewers will have the ability to store featured merchandise through this system’s devoted app in addition to a devoted hub on Boots.com.
THE WHY? Peter Markey, Chief Advertising and marketing Officer, Boots explains, “Boots is all about celebrating enjoyable, friendships and reunions this summer season and we’re excited to be Love Island’s Really feel Good Associate. Love Island has turn into synonymous with summer season and because the most watched program for 18- to 38-year-olds, the partnership provides us a novel alternative to show the heads of this youthful demographic. And with greater than 50 new magnificence launched prior to now yr, we’re sure they’ll discover the one for them.”