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Coral Springs Beauty Influencer: “I Just Want To Help People Feel Happy”

CORAL SPRINGS, FL – As Alicia Shapira tells it, journal fashions, actuality TV present celebrities, and different glamour queens trickle out and in of her magnificence salon in a not-so-fashionable retail strip in Coral Springs.

They arrive for her lash-lifts-and-tips, hair simulations, and a slew of different make-up and physique providers, but additionally to be a part of Shapira’s rising fashionista stratosphere.

Coral Springs is not any South Seashore or Wynwood in the case of social media influencers, however Shapira and her New Picture Magnificence Bar on Wiles Street stand out for his or her presence on Instagram and TikTok, the place she’s gotten greater than 250,000 likes.

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“I deal with my purchasers like household,” mentioned Shapira, 42, who grew up in Coral Springs and now lives together with her husband and two-year-old son in Parkland.

Her path to working a salon is a narrative of fixing professions, re-inventing herself after a catastrophic accident, and following a childhood love of glamour and artwork.

Shapira is a fast-talking businesswoman who’s in fixed movement.

As her model has grown, she’s not simply making use of make-up and getting ladies prepared for large events of their lives.

Shapira can be making a reputation for herself as an educator within the magnificence providers trade and on the earth of microblading, everlasting make-up, and a process known as Brazilian Stretch Mark Camouflage, which makes use of pigment to cover stretch marks. She mentioned her therapy is drawing purchasers from all components of the world.

Her salon provides free re-pigmentation and everlasting eyebrows providers to most cancers survivors, she mentioned.

“It’s wonderful to see how individuals react after our procedures,” she mentioned final week, pausing to instruct her employees member on a shopper appointment. “They’re so glad.”

She discovered her calling in life after ending a brief profession as a speech therapist and earlier than {that a} monetary supervisor. She grew up attending Ramblewood Center College and J.P. Taravella Excessive College, and remembers, as an adolescent, having fun with making use of make-up on pals and being intrigued with the sweetness and vogue industries.

However her imaginative and prescient crystallized following a fall in a retailer when she was 30 and newly married. Her accidents required hospitalization, surgical procedures, and intensive bodily remedy. She was in a wheelchair.

“I believed my life was over. I believed I’d by no means stroll once more,” she mentioned. “I did a whole lot of considering and I modified my life and did one thing extra fulfilling.”

Finally, she acquired higher, put her vitality into opening New Picture Magnificence Bar, and used her advertising and marketing skills to develop the enterprise and be a magnet for the proper purchasers.

Shapira envisions opening one other salon in Miami early subsequent 12 months and persevering with to journey throughout the nation and to different international locations to coach others in magnificence providers.

“My life has gone in such a superb path,” she mentioned. “I simply wish to assist individuals really feel glad.”


Extra Coral Springs Native Information:

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Covid-19 In Coral Springs: What You Need To Know Saturday, Nov. 21

Paper Towels, Toilet Paper Flying Off Shelves Again In Coral Springs Stores


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