Status beauty gross sales nearly hit $4.2 billion within the first quarter of 2021, up 11 % from the identical interval in 2020 (which included the onset of the coronavirus pandemic).
Digital gross sales continued to trace good points, and have been up 33 %. Nonetheless, brick-and-mortar gross sales additionally had a optimistic quarter with a 3 % improve. Per a press release from NPD, hair care and perfume — the 2 classes with the best progress at 48 % and 45 %, respectively — drove progress within the channel. Fragrance gross sales reached $953 million through the interval, whereas hair hit the $300 million mark.
Valentine’s Day buoyed the perfume class, with each perfumes and units rising triple-digits forward of the vacation.
In contrast, success within the hair category is indicative of the bigger development towards self-care, which shoppers appear to be sticking with. Hair masks, face and physique serums, nail care and residential perfume continued to carry out nicely. Hand soaps additionally offered nicely.
Make-up was the one class that declined within the quarter, down 9 % to $1.5 billion. It’s nonetheless the market’s largest class, and noticed highlighters and bronzers raise 12 % and a couple of %, respectively. Eyes additionally outshone the remainder of the class.
Skincare, up 12 %, is now simply shy of overtaking make-up’s spot as the highest class available in the market at $1.4 billion.
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