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Prestige Beauty Grew 11 Percent in Q1 2021 – WWD

In keeping with the primary quarterly knowledge of 2021 from the NPD Group, the U.S. market’s status beauty classes are bouncing again.

Status beauty gross sales nearly hit $4.2 billion within the first quarter of 2021, up 11 % from the identical interval in 2020 (which included the onset of the coronavirus pandemic).

Digital gross sales continued to trace good points, and have been up 33 %. Nonetheless, brick-and-mortar gross sales additionally had a optimistic quarter with a 3 % improve. Per a press release from NPD, hair care and perfume — the 2 classes with the best progress at 48 % and 45 %, respectively — drove progress within the channel. Fragrance gross sales reached $953 million through the interval, whereas hair hit the $300 million mark.

Valentine’s Day buoyed the perfume class, with each perfumes and units rising triple-digits forward of the vacation.

In contrast, success within the hair category is indicative of the bigger development towards self-care, which shoppers appear to be sticking with. Hair masks, face and physique serums, nail care and residential perfume continued to carry out nicely. Hand soaps additionally offered nicely.

Make-up was the one class that declined within the quarter, down 9 % to $1.5 billion. It’s nonetheless the market’s largest class, and noticed highlighters and bronzers raise 12 % and a couple of %, respectively. Eyes additionally outshone the remainder of the class.

Skincare, up 12 %, is now simply shy of overtaking make-up’s spot as the highest class available in the market at $1.4 billion.

For extra from, see:

The NPD Group Launches U.S. Prestige Beauty Total Measured Market

Puig Profits, Sales Decline in 2020 Due to the Pandemic

NPD Shares How COVID-19 Is impacting Weekly Consumption Trends

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