This week, luxurious magnificence model Velour Beauty launched its Vegan Luxe Lash assortment following a promise to go 100-percent mink-free in 2021. The brand new vegan and cruelty-free assortment contains 13 lash kinds, akin to Sassy However Elegant, Can’t Be Tamed, and Poker Face. Realizing that utilizing animal fibers akin to mink fur is not essential to create gentle, pure lashes, Velour developed lashes that function advantageous, hair-like fibers which might be gentle and fluffy with a pure matte end. The model additionally makes use of a particular lash curling course of to get a wispy texture. Every type of lashes will final for greater than 25 wears.
Ditching merciless mink
During the last 12 months, the corporate started eradicating mink from its product choices. “We’re so excited for the launch of our Vegan Luxe Lashes. As a model, now we have all the time promised to be a frontrunner in luxurious false lashes and now we’ve been in a position to problem ourselves to additional evolve our providing with high quality and innovation high of thoughts,” Velour Magnificence founder Mabel Lee stated. “As we rejoice our tenth anniversary in 2021, we’re proud that this assortment is synonymous with our model promise, and hope that prospects really feel the excellence in high quality in comparison with different manufacturers on the market.”
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