An oil and fuel firm has hit out at obvious hypocrisy from clothes agency The North Face with a focused PR marketing campaign.
Liberty Oilfield Companies, based mostly within the US, has launched the “Thank You North Face” web site and social media marketing campaign towards the agency.
It comes after The North Face, which depends on fossil fuels to provide a lot of its artificial clothes merchandise, refused to sell specifically branded jackets to grease agency Innovex Downhole Options final 12 months.
CEO of Liberty, Chris Wright, launched a video saying the “the good majority of North Face’s merchandise – jackets, backpacks, out of doors pants, shirts, sneakers, hats, and so forth., are dominantly made out of the oil and fuel that we so proudly produce”.
He added: “North Face just isn’t solely a rare buyer of the oil and fuel trade, they’re additionally a associate with the oil and fuel trade in bringing inside attain of so many. So thanks North Face, and also you’re welcome”
The Thank You North Face campaign has additionally launched billboards close to the clothes firm’s workplaces in Denver, Colorado, together with slogan’s like “That North Face puffer seems to be nice on you. And it was constructed from fossil fuels”.
In a statement, The North Face stated there are occasions when it decides to not promote merchandise to sure organisations with the intent to putting their brand subsequent to theirs which “contains corporations within the oil and fuel trade”.
The agency added that it recognises the “integral function the worldwide oil and fuel trade performs in powering our enterprise and our world” and “we’re at present reliant on this trade for most of the merchandise we make, gasoline for once we journey, and for the vitality we have to function our enterprise”.
The North Face stated it applauds trade efforts to cut back carbon footprint and spend money on clear vitality and that, by 2025, 100% of North Face’s “most used attire supplies shall be recycled, regenerative or renewable, and we could have eradicated all single-use plastic packaging”.
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