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Dion Lee Fall 2021 Ready-to-Wear Collection

This July, Dion Lee will open his first North American retailer in New York’s Soho. The 4,000-square-foot spot might be his first outpost outdoors of Australia, introducing Manhattanites to the total vary of his providing. “I really feel like I’m nonetheless unknown in America,” he says. “Style folks know me, however …” he trails off.

It appears loopy that Lee doesn’t have a bigger viewers. His second-skin sexiness has discovered followers throughout the movie star sphere and on the recent women and guys that hang-out our bodily and digital areas. Ariana Grande wears his corset in her “Positions” music video, Jacob Elordi sports activities one on {a magazine} cowl, and each single pal you have got in all probability has one of their cart on Ssense.

It’s Lee’s information of the shoppers he does have that has stored his enterprise in development mode through the pandemic. In Australia, the place he has eight shops, gross sales are reportedly booming. Identical for his e-commerce, the place his ribbed knits and slinky attire fly off the digital racks. For fall 2021, he’s elaborated on his architectural and physique acutely aware subversions, reducing prepster V-neck knits into harnesses, putting equestrian-inspired bits right into a belt, and slicing into knit attire and tops like a sensual surgeon. Certainly one of his extra ingenious concepts this season is a tweak of the Y-front underpants that impressed layered ribbed cashmere bodysuits worn by female and male fashions. Very attractive and really singular.

Elsewhere, he’s stretching out his denim providing, discovering methods to chop corsetry into the fabric, and increasing his outerwear. The gathering’s luxe shearling coats and boots, the latter made in partnership with the French firm Each Footwear, mirror how Lee attire in his personal life: comfortably informal with a fantastic coat and footwear. His surefootedness together with his personal private type has little question helped him chart his course in trend. The extra Dion Lee’s assortment seems to be like Dion Lee’s closet, the higher it’s. American clients are about to take notice.

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