The British Fashion Council (BFC) will need to have determined two London Trend Weeks a yr simply isn’t sufficient, because it’s added a 3rd occasion to this yr’s calendar.
The inaugural digital-first London Fashion Week (LFW) happened in June 2020: it experimented with digital codecs, and was the primary time the occasion mixed menswear and womenswear.
Since then, LFW has bought into the groove of digital displays, as Covid-related restrictions have meant regular reveals couldn’t go forward in September or February.
Simply launched – #LFW provisional schedule! From Saturday 12 June to Monday 14 June, #LFW will rejoice the cultural commentary and creativity for which British trend and London are identified for. Discover the schedule through https://t.co/xTCYkAHaZU #LFWClearpay pic.twitter.com/R33s1JMPVX
— London Trend Week (@LondonFashionWk) May 21, 2021
It’s unclear why the BFC has determined to proceed with a June trend week, however it should little question present us with loads of summer time outfit inspiration.
When’s it taking place?
From June 12-14. Just like the earlier pandemic LFWs, it will likely be a digital first occasion – that means a lot of the reveals will probably be live-streamed on the LFW website.
It comes sizzling on the heels of the Institute of Positive Fashion Forum (IPF Discussion board) on June 10, and LFW will “emphasise the three IPF pillars: Atmosphere, Folks and Neighborhood & Craftsmanship”.
So will or not it’s all on-line?
Not totally. The emphasis will probably be on video displays, however there may even be “numerous Covid-secure bodily activations in keeping with Authorities pointers”. Restrictions are nonetheless in place in England, however a small variety of individuals are allowed at occasions, so this may look extra just like the catwalk reveals we’re used to.
Particulars on these bodily occasions are restricted – on the schedule they embody Reuben Selby Present & Get together Night Occasion and The London Seven Collective. LCF Graduate Screening Night Occasion.
Plenty of the most important names are lacking – Burberry, Victoria Beckham, Erdem, Richard Quinn and Temperley London gained’t be displaying collections. It’s comprehensible: it’s already a variety of work for designers to supply two collections a yr, so maybe including a 3rd would take them over capability.
Nevertheless, there’s nonetheless rather a lot to get enthusiastic about. Bethany Williams will probably be showcasing her model of vibrant, geometric menswear on the Saturday; Preen by Thornton Bregazzi will little question give us some romance on Sunday; and on Monday all eyes will probably be on Ahluwalia, this yr’s recipient of the Queen Elizabeth II Award for Design.
Anything to be careful for?
Auroboros – the ‘science/tech couture home creating for each the bodily and digital worlds’ – will probably be displaying its first assortment at LFW.
We’re not totally certain what to anticipate, however Auroboros could possibly be a glimpse into the way forward for trend – its Saturday present, in collaboration with the DiscoveryLab program, will certainly be price a glance.
What occurs subsequent for trend week?
If all goes to plan, LFW will probably be again in September with a mix of bodily and digital occasions, “marking a long-awaited cultural reopening of London”.
Within the meantime, different cities are tentatively returning to in-person reveals – Milan and Paris are hoping to welcome company for Males’s Trend Week later in June. This may very properly be the final digital trend week we see.