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From the well of unemployment to parading at Fashion Week in just one month



From the well of unemployment to parading at Fashion Week in just one month

From being sunk on the sofa in January, 4 months after being fired because of the well being disaster, to having doable tasks within the pipeline for his slippers or glasses to look in Spanish sequence. That is how the lifetime of Alejandro González, Álex Colosi, as he’s known as in Madrid, a 40-year-old footwear high quality and manufacturing management technician, has modified the life. Your case represents an instance of overcoming and that, regardless of the whole lot being in opposition to it, there can at all times be a chance.

The pandemic has worn out quite a few companies and jobs. Alejandro, his footwear firm included him in an ERE on the first time of trade, when the entire nation was paralyzed, and till July he couldn’t return to work. “We entered ERTE instantly in March, we went again to work in July and at last in September I used to be fired,” says this businessman by power, who, like hundreds of individuals, suffered and proceed to undergo from having misplaced a job, his retailer or a part of your heritage.

«That’s the place the world falls away, though you at all times hope that normality will return», He confesses that he felt when he needed to go to the unemployment workplace. He understood that his firm, which he had been in for 4 years, was doing with out folks, particularly after they noticed instantly how in Italy, France and Spain the shoe shops have been closed and due to this fact no product was popping out.

Amenábar, with Alejandro González and his sister Julia. | ANTONIO AMORÓS / INFORMATION JMGRAu

With no job, late in paying the ERTEs and compelled to request a moratorium on the house mortgage, Alejandro’s state of affairs was, on the finish of final yr, that of hundreds of residents in an analogous state of affairs: virtually determined. “They have been very powerful months,” he recollects.

However at one level, being at house “and seeing that the Amazon vans didn’t cease, and the web gross sales didn’t cease, we determined to ask and we noticed that the manufacturers that have been surviving had grown as a result of on-line gross sales. And at that second, along with some relations, I made a decision to take the step.

He knew the world of sneakers so He threw the cellphone, designer pals and different folks standing And, in January, they started to form the venture of a web-based retailer, every from house, with synergies, and each contributing what they knew (design, social networks, administration…). Thankfully or sadly, that they had had time to coach in the course of the strike, and so they did.

In March Alejandro signed up as Johnny Colosi’s businessman and in April he was in Madrid at El Retiro. The Alicante designer Eduardo Navarrete realized in regards to the story and, selflessly, provided to assist him with no matter was in his energy. The consequence: her sneakers have been worn by among the fashions who walked the present on April 8 at Trend Week, together with Guillermo Furiase.

«All of the sudden we have been with all types of celebrities, like Alejandro Amenábar, Pepón Nieto, Lorena Castell or Guillermo Furiase. You notice that these necessary folks have just a little coronary heart. They gave us quite a lot of encouragement and we’re nonetheless freaking out. Increasingly more designers are becoming a member of us however to not be there, however to assist, and we’ve got followers with accounts on social networks with 100,000 followers who supply to cooperate with out asking for cash in return, “says Alejandro, whose glasses or sneakers may seem in some sequence which can be underway just because their promoters need to collaborate by serving to with one thing.

From the effectively of unemployment to parading at Trend Week in only one month JMGRAu

“We’ve got constructed an organization, created a model from scratch and in addition from teleworking, each contributing a grain of sand”, highlights this man from Elche, who’s conscious that coming into the world of celebrities with out anticipating it, solely by contacts and the curiosity in serving to Eduardo Navarrete himself, means overcoming a vital barrier. “They appreciated us, they’ve seen how we’ve got collaborated with Eduardo Navarrete and lots of others have additionally wished to assist,” he provides.

As if that weren’t sufficient, the identify of the model can be a tribute and a reminiscence to a deceased relative who had a cognitive incapacity and who was very cherished.

“You open your eyes and it looks like you’re dreaming,” says González, an instance of tips on how to flip the tables. Now, he confesses, he solely has to fulfill Nino and hug him. In his home they’re very Nino. Absolutely that dream additionally comes true.

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