The inaugural digital-first London Vogue Week (LFW) occurred in June 2020: it experimented with digital codecs, and was the primary time the occasion mixed menswear and womenswear.
Since then, LFW has received into the groove of digital displays, as Covid-related restrictions have meant regular reveals couldn’t go forward in September or February.
It’s unclear why the BFC has determined to proceed with a June trend week, however it’ll little question present us with loads of summer season outfit inspiration.
When’s it taking place?
From June 12-14. Just like the earlier pandemic LFWs, it will likely be a digital first occasion – which means a lot of the reveals might be live-streamed on the LFW web site.
It comes scorching on the heels of the Institute of Optimistic Vogue Discussion board (IPF Discussion board) on June 10, and LFW will “emphasise the three IPF pillars: Atmosphere, People and Community & Craftsmanship”.
So will or not it’s all on-line?
Not totally. The emphasis might be on video displays, however there will even be “quite a lot of Covid-secure bodily activations according to Authorities tips”. Restrictions are nonetheless in place in England, however a small variety of persons are allowed at occasions, so this may look extra just like the catwalk reveals we’re used to.
Particulars on these bodily occasions are restricted – on the schedule they embody Reuben Selby Present & Celebration Night Occasion and The London Seven Collective. LCF Graduate Screening Night Occasion.
Plenty of the largest names are lacking – Burberry, Victoria Beckham, Erdem, Richard Quinn and Temperley London received’t be displaying collections. It’s comprehensible: it’s already lots of work for designers to supply two collections a 12 months, so maybe including a 3rd would take them over capability.
Nonetheless, there’s nonetheless so much to get enthusiastic about. Bethany Williams might be showcasing her model of vibrant, geometric menswear on the Saturday; Preen by Thornton Bregazzi will little question give us some romance on Sunday; and on Monday all eyes might be on Ahluwalia, this 12 months’s recipient of the Queen Elizabeth II Award for Design.
Anything to be careful for?
Auroboros – the ‘science/tech couture home creating for each the bodily and digital worlds’ – might be displaying its first assortment at LFW.
We’re not totally positive what to anticipate, however Auroboros may very well be a glimpse into the way forward for trend – its Saturday present, in collaboration with the DiscoveryLab program, will certainly be value a glance.
What occurs subsequent for trend week?
If all goes to plan, LFW might be again in September with a mix of bodily and digital occasions, “marking a long-awaited cultural reopening of London”.
Within the meantime, different cities are tentatively returning to in-person reveals – Milan and Paris are hoping to welcome company for Males’s Vogue Week later in June. This may very nicely be the final digital trend week we see.