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Pronovias launches new bridal collection with Marchesa


Luxurious bridal style group Pronovias has teamed up with New York haute
couture home Marchesa to create the joint bridal assortment “Marchesa for
Pronovias,” which was formally launched on Tuesday.

The joint assortment consists of 21 marriage ceremony robes that mix “New York
bridal couture with the sensual soul of Spain”. They had been created by
British designer and Marchesa co-founder Georgina Chapman collectively along with her
New York studio.

Notably recognized for her ethereal and ultra-feminine aesthetic, the
designer was impressed by the town of Seville and references the cultural
sophistication and seductive mild and color of the town within the
assortment, mixed with a passionate flamenco backbeat. The outcomes are
eye-catching but light-weight constructions with refined layering. In
addition, the attire are embellished with handmade 3D floral appliqués and
Marchesa’s well-known corset patterns.

“It’s an honour to be a part of this distinctive, wonderful partnership. The
stunning ethereal aesthetic of Marchesa mixed with our bridal style
experience has resulted in an beautiful fusion of creative class,”
commented Pronovias’ chief artistic director Alessandra Rinaudo in a press
launch on Tuesday.

“Pronovias is the proper accomplice. We perceive one another and share
the identical values like wonderful craftsmanship, high quality and one eye on
element, together with unrivalled bridal experience. I’m utterly delighted
with our partnership, and with Pronovias’ world attain, we look ahead to
bringing these romantic and female designs to brides worldwide,” mentioned
Chapman.

“With a purpose to fulfil the desires of all brides, the attire are supplied at
a extra inexpensive value than Marchesa Couture, which is in keeping with
Pronovias’ typical value degree,” mentioned the corporate.

The partnership is supposed to “additional strengthen Pronovias’ place as a
fashion-forward model within the US and globally,” acknowledged Pronovias Group CEO
Amandine Ohayon. “As Marchesa is such a famend style label, this
partnership will increase our formidable plans for worldwide enlargement,
particularly in North America.”

The “Marchesa for Pronovias” assortment is offered in all Pronovias
outlets and at chosen wholesalers worldwide. Costs vary between 2,000 and
4,000 euros (2,400 – 4,800 US {dollars} / 1,730 – 3,460 British kilos).

Pictures: Marchesa for Pronovias



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