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Fendi Inks Joint Venture for Home Collections – WWD


MILAN — Fendi has inked a brand new enterprise for its house line.

The Rome-based luxurious firm is partnering with Design Holding, collectively managed by Investindustrial and The Carlyle Group, to create Style Furnishings Design, or FF Design, which can develop the Fendi Casa enterprise. Design Holding is almost all shareholder within the enterprise, however monetary particulars weren’t supplied.

Based in November 2018, Design Holding contains design, furnishings and lighting firms B&B Italia, Flos and Louis Poulsen. Final month, Design Holding entered into an settlement to accumulate YDesign, one of many main digital platforms within the U.S. for e-commerce in high-end lighting and furnishing merchandise. Investindustrial controls the Sergio Rossi footwear model.

Fendi will terminate its collaboration with Luxurious Dwelling, working via Membership Home Italia, upon the tip of its license on the finish of 2021.

The brand new Fendi Casa assortment beneath the three way partnership will bow in January 2022 and at Milan’s worldwide design and furnishings commerce present Salone del Cell subsequent 12 months. The house line will likely be obtainable via selective retail and a community of devoted boutiques.

In an indication of continuity, FF Design will depend on the creativity of Silvia Venturini Fendi, inventive director of equipment and males’s put on at Fendi, who has all the time overseen the house line. (Kim Jones was appointed Fendi’s inventive director of couture and ladies’s put on collections in December final 12 months).

Alberto Da Passano, former president of Fendi for Europe and the Center East, has been appointed chief govt officer of the brand new enterprise, efficient July 1.

Serge Brunschwig, chairman and CEO of Fendi, stated the corporate was a pioneer as “the primary style home to develop to the design world in 1987” with a house assortment, launched by Silvia Venturini Fendi’s mom Anna. The chief outlined the enterprise as a driver to “enter a brand new period for the model,” and praised Design Holding’s “distinctive experience.”

“This new venture, in collaboration with one of many world’s best style maisons, makes us very proud,” stated Gabriele Del Torchio, chairman of Design Holding. “Working with an Italian style home synonymous of high quality, experimentation and creativity, which admirably combines custom and modernity, will give our Group the chance to develop and additional consolidate its presence in worldwide markets. The category and elegance of Fendi merchandise, mixed with Design Holding’s management within the design market, will make this a profitable partnership.”

Palazzo Fendi in Rome was inaugurated in 2016, which along with a sprawling retailer contains the corporate’s first boutique lodge, the Fendi Non-public Suites, furnished additionally with the model’s house line.

There’s a Fendi Casa retailer in Milan’s By way of Durini, town’s avenue devoted to design and furnishings, one unit in London in Harrods and one in Miami’s Design District.

In July final 12 months, Way of life Design (Poltrona Frau Group), along with Haworth Inc., acquired the storied Italian furniture and interiors design company Luxury Living Group.

The transaction was made via the Michigan-based firm’s Italian subsidiary, Haworth Italy Holding, whereas Luxurious Dwelling Group operates beneath the Way of life Design Division, with manufacturers together with Cappellini, Cassina, Ceccotti, Dzine, Karakter, Janus et Cie, Luminaire and Poltrona Frau.

Over the past 30 years, Luxurious Dwelling has produced and distributed high-end designs beneath licensing agreements with the likes of Bentley House, Trussardi Casa and Bugatti House, most recently adding Versace.





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