After opening its first restaurant in 2020, Louis Vuitton is constant an growth into hospitality by launching its personal chocolate store. Le Chocolat V is positioned alongside the home’s new café, Le Café LV, on the highest flooring of Louis Vuitton’s seven-story Ginza Namiki constructing in Tokyo.
“A retailer isn’t just about objects and buying objects. The latter is a helpful consequence of making engagement, but it surely’s not the target. The target is participating together with your shoppers in each single metropolis,” Louis Vuitton’s chairman and chief govt officer, Michael Burke, advised WWD of the brand new area in Ginza. “They’re demanding a Vuitton perspective on their metropolis.”
Le Café LV and Le Chocolat V will assist Louis Vuitton additional join with Japan, an space that revolves round uniqueness and bespoke, Burke identified. The Tokyo café will perform as extra of an off-the-cuff eatery compared to the home’s unique restaurant in Osaka, which stays booked months and even years upfront.
At Le Chocolat V, Louis Vuitton candies shall be supplied in squares and different shapes incorporating the enduring LV monogram, bought in packing containers of 4, 9, 16, and 125 items. Burke hinted that the packaging is the point of interest of the general presentation.
“Most significantly, it’s about creating an expertise,” he added. “How do you translate Vuitton into meals? , we efficiently translated trunks into trend. So it’s a artistic train.”
The brand new Louis Vuitton tower in Ginza additionally incorporates a boutique crammed with unique merchandise, in addition to VIP and VIC salons. The seven-story constructing is scheduled to open to the general public on March 17.
You could find out extra concerning the area by visiting WWD.