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Prom makeup inspired by TikTok trends is the look of the decade, according to Gen Z adults


The final couple of years might have been a wash-out for proms as a result of pandemic disrupting our regular lives, however this could offer you some inspiration for an excellent search for 2022.

Cruelty-free and vegan make-up model Lottie London teamed up with Oscar-nominated hairstylist and make-up artist Marc Pilcher to recreate basic seems relationship again to the origins of proms again within the Twenties.

A survey of two,000 US Gen Z adults revealed that of all of the types over the past century, the present look — characterised by feathery brows, fake freckles and dewy pores and skin — was by far the favourite (59%). This was adopted by the supermodel glam of the 90s (26%) and the rock and roll stylish of the 50s (22%).

Commissioned by Lottie London and performed by OnePoll, these findings are available because the 2020s mark 100 years since proms turned in style in America.

The social occasion expanded into an annual festivity the place college students costume up and put on make-up within the Twenties and has change into larger each decade since. 

With the assistance of Lottie London and Walmart, main film make-up and hairstylist Marc Pilcher, the Oscar-nominated visionary behind the Bridgerton magnificence seems, rolled again the years to the Twenties to create this gorgeous video showcasing a century of promenade model. 

Whereas the Twenties had been all in regards to the ‘flapper’ look and the Nineteen Thirties embraced a thinner forehead, the Nineteen Fifties launched icons comparable to Marilyn Monroe and Elizabeth Taylor, who impressed “Hollywood Glam”. 

Over the following few a long time, make-up turned extra extravagant, notably within the 80s when vibrant eyeshadows and daring blushes dominated the disco. 

The beginning of the 2020s has seen a shift in the best way Individuals put on make-up – adopting a lighter contact with the pure, dewy pores and skin, which is what this decade is all about.

“Over 60% of Gen Z are in search of promenade make-up that’s reasonably priced and each variety to the pores and skin and to the planet,” says Nora Zukauskaite, World Advertising and marketing Director from Lottie London. “We’re pleased with seeing folks totally specific themselves and experiment with these new tendencies. We’re particularly excited to see what proms seem like in 2022.”

With 61% of American Gen Z’s getting their promenade make-up inspiration from TikTok, seems comparable to fake freckles (51%), the moment ‘face life’ concealer trick (50%) and contouring lipstick blusher (48%) are the most well-liked tendencies on the social media platform.

It additionally emerged that celebrities comparable to Ariana Grande (40%), Doja Cat (38%) and Zendaya (35%) are stated to make use of make-up in probably the most progressive methods, with Gen Z making an attempt new make-up strategies a few occasions a month to be able to sustain. 

“I grew up watching previous black and white motion pictures, Hollywood movies and musicals, so I completely cherished recreating seems from the final 100 years of promenade with Lottie London,” Marc Pilcher reminisced. “Folks love to modify up their look and take a look at one thing new — particularly Gen Zers. So looking on the modifications in hair and make-up over the past century has been nice. We did not put on as a lot make-up throughout the pandemic and have realized to embrace a extra pure look, so it comes as no shock that we now wish to emphasize our options. Promenade seems this decade are going to be all about accentuating these fluffy brows and including a couple of extra freckles.”



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