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DU students amp up skills to seek sponsorships creatively in Covid times


Delhi College college students have been making reels, memes and movies to lure sponsors for the digital occasions of their faculty societies.

By Aprajita Sharad

PUBLISHED ON APR 08, 2021 02:33 PM IST

Gone are the times when college students of Delhi College approached potential sponsors, for varied faculty and division fests, in a suited and booted avatar with paperwork of their arms to show their credentials previously. That is Gen Z, and so they talk with the world by way of the language of social media, which incorporates memes, reels and Insta tales! And when on a mission to get sponsorship for his or her division or faculty, nothing, not even Covid can cease them from arising with revolutionary concepts to make the deal.

Take as an illustration the fashionistas of the campus, who’re doubly completely satisfied to star in reels asking for sponsorships as they’ve one other probability of exhibiting their #OOTD. “Asking for sponsorship whereas sitting at residence isn’t straightforward. You need to rapidly catch a manufacturers consideration and for that it’s a must to be development setting and completely different. For this reason we selected to make reels and stand out from the same old method of requesting for sponsorships!” says Roshni Kapoor, president of Debonair, vogue society of Daulat Ram Faculty, including, “My teammates made a hilarious reel requesting for sponsorship for Promenade, the annual occasion of our vogue society. There have been many bloopers and hilarious cuts whereas making it, and so they all had enjoyable.”

And if you happen to thought that the enjoyable and video games in offline campus is proscribed to lit sponsorship requests, take a look at the equally hilarious meme appeals from college students approaching sponsors. “I’ve a meme web page and been approached by so many societies of DU requesting for media partnerships. The development of sponsorship is clearly altering. Everybody desires to be sponsored and partnered by enjoyable pages which have relatable content material and real traction. Some societies and departments are fairly artistic, and so they strategy their media accomplice and sponsors with proposals in reel or meme format. This in actual fact attracts the goal sponsor and media accomplice in a greater method,” says Sahil Raj, admin of a meme web page that has sponsored DU societies.

Confirming the shift in artistic meme and reel proposals for media partnerships, admin of a campus meme web page, _dumemes, Vinit Mehta from Hansraj Faculty, opines, “It’s an excellent idea to ask for sponsorship by way of enjoyable reels and memes. As a media accomplice and a meme web page in cost, I will surely be excited to see artistic sponsorship proposals fairly than the drab ones. I lately got here throughout a reel of two college students enacting a complete skit in North Campus and asking for potential sponsors to contact them. So with the shift in digital campus, the place society presidents can’t presumably exit and go to workplaces of potential sponsors, it’s finest to get artistic with social media instruments which are useful! And what might be extra eye grabbing in the present day than a viral reel?”

Writer tweets @FizzyBuddha

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